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The Age of Mindful Drinking: Exploring Sober, Sober Curious, California Sober & Dry Living

Mindful drinking is an increasingly popular concept that encourages people to be mindful and mindful of their alcohol consumption. It focuses on being mindful of the amount of alcohol you are consuming, as well as what type of alcoholic beverage you are drinking. Mindful drinking has been adopted by generations spanning from Baby Boomers to Gen Z, and it is becoming more common as people become aware of the potential negative effects that excessive or irresponsible alcohol use can have on overall health. The mindful approach to drinking is not limited to just those who choose not to drink at all—there are numerous terms used in reference to mindful drinking practices such as “sober”, “sober curious”, “California Sober”, and “Dry...

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The Rise of Non Alcoholic Spirits

The mocktail revolution has sparked an increased demand for non alcoholic spirit options such as Seedlip and Lyre's. Led by Ben Branson, Seedlip became a pioneer in the new space of non alcoholic spirits. Lyre's and Mark Livings quickly followed suit and are now some of the most well-known products among those looking for complex, clean flavors that can replace their alcohol-filled favorites without cutting flavor corners.

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The History of Mocktails

Mocktails have been around for centuries, with their origins tracing back to the 19th century. In response to the temperance movement, which was gaining steam in mainly anglo-saxon countries, talented bartenders began crafting sophisticated and flavorful mocktails resembling popular cocktails - minus the alcohol.

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New CCSA Guidelines for Alcohol Consumption

A new report released by the Canadian Centre on Substance Use and Addiction (CCSA) available here has provoked intense debate over alcohol consumption. While non alcoholic spirits are quickly becoming the beverages of choice for the mocktail market, offering those who are mindful drinking, sober or sober curious.

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